So..let's talk about Best Buy. I went in there two days ago, just to look around..I love looking at the laptops and thinking which one I would buy if I had the money. In my 12 minutes in there, I had 5 or 6 salesmen approach us and and ask if we need any help. I appreciate their interest..but I also do not want to repeat myself.."No thank you, we are just looking around", "No thank you, we are just looking around", No thank you, we are just looking around" , "No thank you", "NOOOO".
What really struck me with Best Buy however was when I was doing some research last night and found out that Best Buy does customer profile segmenting. What do I mean by that? Best Buy identified 6 different customer profiles that visit their stores:
- Affluent professionals
- Active younger males
- Family men who want technology to improve their lives
- Busy suburban moms
- Small-business customers
It is Thursday today, just 25 minutes before my last class and then the weekend startssssss..or maybe not..one more meeting for the day, work today, work tomorrow morning, then physiotherapy, then another meeting, then i will take a break for some alcohol and then getting ready for my very big day on Monday!
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